Universal McCann – Anytime, Anyplace
I have been a big fan of the great work coming out of UM for a while now, they have won numerous awards for their efforts on Bacardi, Intel, Xbox et al and rightly so.
Every so often the team releases a piece of privately comissioned research relating to worldwide media usage and audience movement, the findings are always fascinating for those working in new media and probably quite depressing for the poor soles in print, TV and radio… nevermind.
Their most recent offering has been written by Tom Smith, Research Manager EMEA and can be downloaded as a PDF here.
Essential reading, this stuff rocks.
Essential reading
Just finished reading Here Comes Everybody by Clay Shirky - Seriously good stuff. See Clay’s interview with David Cushman of Brando Digital (previously at Bauer).
Also, Paul Carr’s Briniging Nothing To The Party is hilarious as well as insightful – This guy became a published author at 21, wrote the new media column for The Guardian aged 22 and had launched his own social network aged 25 with the view to becoming rich and famous… didn’t quite work as planned but his stories are awesome and he is at least halfway to fortune if his book keeps selling like it has done.
Keep an eye out - Every Single One Of Us: The Communication Ideal by Jonathan MacDonald.
JMac is a thought leader and good friend of mine whose opinions have shaped numerous curve pushing organisations. Formerly the Sales Director of Blyk, he is now doing serious things at Ogilvy and writes an utterly honest and brilliant blog.
