I have been a big fan of the great work coming out of UM for a while now, they have won numerous awards for their efforts on Bacardi, Intel, Xbox et al and rightly so.

Every so often the team releases a piece of privately comissioned research relating to worldwide media usage and audience movement, the findings are always fascinating for those working in new media and probably quite depressing for the poor soles in print, TV and radio… nevermind.

Their most recent offering has been written by Tom Smith, Research Manager EMEA and can be downloaded as a PDF here.

Essential reading, this stuff rocks.